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Growth Case Study

300% Organic Surge

Reviving a stagnated E-commerce website through deep technical audits and content clustering.

Traffic Growth Chart
300%
Traffic Increase
450+
New Keywords Ranked
95
PageSpeed Score
4.2%
CTR Average

The Challenge

The client, an emerging fitness equipment brand, saw their traffic flatline after a Google Core Update. Despite having good products, their technical foundation was weak.

Our audit revealed massive crawl bloat (thousands of low-quality pages), slow server response times, and a disorganized site structure that confused search bots.

The Solution

  • Technical Detox: Pruned 2,000+ thin content pages and fixed 404 errors to optimize Crawl Budget.
  • Core Web Vitals: Optimized image loading and scripts to boost mobile scores from 45 to 95.
  • Topic Clustering: Created "Pillar Pages" around core topics like 'Home Gym Setup', linking to support articles.
  • Schema Markup: Implemented Product and Review schema to capture Rich Snippets.

Traffic Trajectory (6 Months)

2k Month 1
3.5k Month 2
5k Month 3
8k Month 4
12k Month 5
15k+ Month 6
"We were about to give up on organic search. Pradeep's technical audit was an eye-opener. Within 4 months, our sales from Google surpassed our paid ads revenue."
- Rohan M., Marketing Director

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